Our Production Methodology
Our approach is designed to maximize content value by blending a distinct creative vision with strategic production efficiencies. This ensures every asset we create is both beautiful and purposeful.
The Dual-Visual Strategy
1. Warmth & Emotion
Jessica McCormack Style
Focus on natural light, organic movement, and candid moments that tell a story of a life well-lived. This style makes luxury feel personal and desirable.
2. Clarity & Precision
Ivan Ogienko Style
Emphasizes stability and architectural integrity through controlled, symmetrical compositions and clean lighting. This style communicates competence and quality.
Content Maximization Protocol
"Always On" B-Roll
A dedicated camera operator will capture unscripted, authentic moments, creating a pipeline of high-engagement content for stories and filler posts.
Talent Multi-Purposing
Our family cast will portray multiple roles (homeowners, buyers) through wardrobe changes, maximizing the value and applicability of the content.
Bilingual Advantage
Key scripted content will be captured in both English and Russian, doubling the reach and impact for Dubai's diverse high-net-worth demographic.
Shooting for the Edit
Key actions are captured with variations (wide, medium, close-up) to provide maximum flexibility in post-production for both video and static content.
Content Strategy Pillars
Our content is built on four strategic pillars, each designed to engage our audience at different levels, from proving value to inspiring dreams.
1. ROI & Expertise
Demonstrate tangible value and establish authority. This content proves the financial upside of our design, featuring expert commentary, case study data, and before/after transformations.
2. Aspirational Lifestyle
Sell the dream. This content creates an emotional connection by showcasing the beautiful, lived-in moments our spaces enable. It’s about serenity, connection, and the feeling of home.
3. Design & Process
Highlight our craft and intentionality. This content offers a look behind the curtain, focusing on material textures, design details, and the meticulous process that leads to the final result.
4. Brand & Trends
Build personality and relevance. This content includes fun, trend-based sketches and interactive formats that show our human side and keep the brand culturally current.
Daily Shot List
A time-blocked and numerically ordered list of all deliverables for each shoot day.
Master Preparation Checklist
A comprehensive checklist of all equipment, props, and requirements to ensure a smooth and efficient production.
1. Technical Equipment & Setup
- Cameras: Main camera (A-cam), B-roll camera, Time-lapse camera.
- Lenses: Wide-angle, prime, and macro lenses.
- Support Gear: Tripod, Gimbal/Stabilizer, Drone.
- Lighting: Key lights, fill lights, reflectors.
- Audio: Lapel mics, boom mic, prop mic.
- Setup: Laptop, charged batteries, power banks, empty memory cards.
2. General Props & Decor
- Books: Curated hardcover books for styling.
- Florals: Fresh flower arrangements and potted plants.
- Decor: Vases, sculptures, candles, and staged art.
- Textiles: Cushions, throw blankets, high-quality bed linens, bath towels, pool towels, and bathrobes.
3. Food & Kitchen Props
- Beverages: Non-alcoholic champagne, coffee beans, tea.
- Food: Fresh pastries, stylized food for dining scene.
- Tableware: Teacups, mugs, water glasses, outdoor glasses, full dining set, serving trays.
- Appliances: Aesthetic coffee maker.
4. Specialty & Scene-Specific Props
- For "Reveal" Scenes: Blindfolds, set of keys.
- For "Process" Scenes: Toolbox, partially assembled furniture, branded TSDH uniform.
- For "Q&A" Scene: Stylish notebook, prop microphone.
- For "Interactive" Reels: Sticky notes, marker.
- For "Mood Board" Shot: Foam board, pins, printed photos, texture samples.
- For "Family Fun" Scene: Stylish board game, storybook, tasteful children's toys.
5. Wardrobe & Cast Styling
- Real Estate Agent: Professional, high-end business attire in neutral tones.
- Family (Homeowner Mode): High-end casual wear (linen, soft knits) in neutral, warm tones.
- Family (Client Mode): Smart casual, blazers, sophisticated blouses.
- Crew (for Sketches): Branded TSDH t-shirt, casual workwear.